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Learn How To Generate Pay-Per-Click Free Leads

Posted on 03. Feb, 2010 by admin.

How does one generate pay-per-click free leads?  First of all, free leads do not necessarily mean you don’t have to pay any money.  What the statements means is that you pay for your lead generation, but the cost you put out costs less than what you earn as income from the lead flow generated from pay-per-click.  The idea is to make more than what you pay.  This means that anything above and beyond what you have paid for lead generation is profit, but not only have you made a profit, the money earned has paid for the lead generation you purchased.  Not bad!

I decided to write this article because I was helping someone with his pay-per-click campaigns, as I often do for people.  He wanted to setup a campaign and wanted to know how to do so without having to spend a lot of money.  Does this sound familiar?  Who wants to spend a lot of money when you can spend a small amount and still get the same results?  After helping him, he stated that I should create a video or an article showing people what I know in regards to pay-per-click.  I thought about it and I decided “why not”.  I have had success using pay-per-click whereas many online professionals have not and I would like to help those who are struggling.

Set A Budget:

To generate pay-per-click free leads, you first need to set a budget.  To establish your budget, you not only want to set the amount of money you want to spend per day, you also want to decide how much you are willing to spend for each lead.  I usually set a budget of about $300-$500. I prefer to spend $3.00 or less per lead.

Once you have your budget and lead cost established, then you want to think about what the focus of your campaign will be.  In other words, you want to focus on who a target market.  Since I am in the home business / internet marketing / network marketing arena I will select keywords relevant to these topics.  I don’t make my niche market to broad.  I try to keep it as narrow as possible. For instance, “internet online business”, “starting a small business”, or “online business system”, just to name a few, are specific, not broad.

The keywords used are usually either long tail or money tail keywords.  If you select short tail keywords, then, again, you are creating a campaign that is too broad.  If you create a broad campaign, use a lot of negatives and continue to add negatives to narrow the focus of your campaign so that you are not spending money on keywords that are burning money. .

Free Lead Generation Tools:

I have purchased tools to help me help me with my pay-per-click campaigns, but you don’t have to. Assuming that you are on a very tight budget, you probably would like to use free tools and there are a number of them to pick from. They include:

• Google Keyword Tool helps me to find keywords relevant to my main keyword.

• Google Insights lets me see what other keywords I can use in my campaign, but better yet, it also can indicate which keywords to use as negatives.

• Google Trends, gives me some idea on how that keyword is doing overall and it informs me of the countries, cities, and languages are using the keywords.  I focus on countries and cities.

• Google Search allows me to locate other keywords to use in my campaign or to use as a negative in my campaign.

Using Google Keyword Tool and Other Tools:

When I use the Google Keyword Tool, I try to select relevant keywords that will cost me around $3.00.   There is a column that gives on, on average, the average cost per click of a particular keyword.  You will need to include the “Avg CPC” column to be added.  Volume should also be included.  Refer to both of these columns.  Once you are in the Google keyword tool, you have two choices.  Either select keywords that have a volume of 10,000 or more or select a lot of low cost keywords that don’t have as much volume.  For example, if my primary keyword is “starting a home business”, some of the keywords I see that cost around $3.00 and have volume of over 10,000, include “how to start a business”, “start own business”, “start business”, etc.  Keywords that are low-cost, cost around $3.00, have volume for the same primary keyword, include “starting an internet business”, starting a home based business, “homebased business”, etc.  For search marketing, I use exact and phrase keywords.  For content marketing, I use phrase and broad.  For each, be sure to include your negatives. The Google Keyword Tool also gives you a list of negatives.

Another way to select keywords is to use Google and put in your keyword, then look at your competition.  There is a free tool that you can use to look at what keywords are being used by the top sites.  Sometimes this tool will show you the keywords and other times it will not, but when you do find the keywords used by your competitor, include it into your campaign.  The tool I am referring to is called, “Free Meta Keywords Tool“.  Do a search on this and you should be able to find it.  You should see the name “Apogee web consulting” at the top.  I have successfully used this tool.  Another tool I have used is called Textanz.  I use this tool to analyze frequency of phrases that are relevant to my keyword.

One other way to look at the keywords of your competitors is to use the Google Keyword Tool.  Take the website of your competitor, click on the website content button, and put in the website address.  Look for keywords that fit your criteria; low cost, less competition.

Using Google Insights:

Google Insights gives more insight on how a keyword is doing.  I use this tool to decide on whether a keyword is profitable.  The information provided is shown with a graph.  Be sure you are looking at the last 90 days. Using “starting a home business” as an example, the graph shows me that it looks to be a keyword to use in my pay-per-click campaign.  I see also that the United States is the only country that has an interest, so the U.S will be the country I would select to market to.  It also shows me keywords that I can either add to may campaign or add as a negative.

To verify whether this is a good keyword to use, I will also type this keyword into google search.  The results of my search show me that the keyword has a high volume, which is not what I want.  I want a keyword that has less than eight ads and a lower volume, preferably less than 500,000.  Why? Because it will be easier to include my ad on the first page of Google and I will have a better chance of a prospect taking a look at my ad.  If you are unable to find a keyword from your list of keywords that fits all of the criteria of being low cost and having less competition, then you can either continue using the keyword you have selected or select another primary keyword.

Using Google Trends:

The next tool I use is Google Trends.  This tool provides information on, not only how the keyword is performing, but how the keyword is performing for each country.  You can click on the links of the countries and see whether there is more information associated with that country.  If there is, I will include it into my campaign as a country to market to.  If I don’t see any results, I will not include.  It is your choice how you want to use this tool.  If you get results by clicking on the country, you will see what sub regions and cities have an interest.  If you want to market to certain cities, this would be one tool you can use as well as Google Insights.  For my keyword, “starting a small business”, I see the United States and United Kingdom are two countries that have an interest in this keyword.

Improving Return On Investment (ROI) :

Once you have your campaign up and running, you will need to track your account stats.  Check on your stats and create customized reports.  Keep a close eye on your keywords. If you have a limit of $3.00 per lead, then any keyword that is $4.00 and above, shutdown or delete.  This enables you to stay within you budget.  Monitor closely your campaign; especially in the beginning.

Monitor your ads and websites.  Add keywords and add negatives as you are monitoring your campaign. To include additional keywords, often times, I will input the keywords into the Google keyword tool that were generated when I first entered my primary keyword.  You can either add them to the same ad group or create another ad group.  I like to create another ad group just to separate the various keywords in their own group. Don’t forget to remove any keywords that are just costing you money.

Over time, you should start to see which keywords are your money keywords; the ones generating you the most clicks, conversions, and return on investment.  Often, I will use the money keywords to create a separate campaign.  If you are using Search, you have to pause or delete the keyword from its original campaign.  If you are using Content, the keyword can remain within its original campaign.  But, try to avoid using duplicate keywords. Google only shows one ad per advertiser on a particular keyword. There is no need to duplicate keywords in different ad groups or campaigns.  By doing this, you enhance the performance of your campaign.  Because you know which ads, keywords, and website is working, you should generate more leads and conversions.

With everything that was just explained, your cost per lead should be around $3.00 and you should be generating revenue and profits, which means you are generating pay per click free leads.  I know that the research seems to be a lot of work, but the work is necessary.  The initial step of researching for keywords will get you started in the right direction.  All that remains now is to continue to modify and test your campaigns to get the results you are looking for.

More Information on Pay-Per-Click

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How To Setup A Profitable Pay Per Click Campaign?

Posted on 11. Jan, 2010 by admin.

There a specific keywords and keyprases that people will type into a search engine that leads to hundreds of search results that pertain to that specific keyword or key phrase. Many businesses that want to advertise on the internet using pay per click campaign have to come up with an overflow of keywords and keyphrases that are associated to their business that are running; so when a prospect types in these keywords or key phrases, it will lead that individual to their business website.

This is basically how the whole concept behind pay per click.  This is how a pay per click generates traffic to your site, with the selection of the right keywords that people can search on the internet.

There are some keywords that tend to be expensive while other keywords, in particular the popular keywords.  It is crucial to select the correct keywords in order to receive your money’s worth.  This is why it is important to manage your pay per click campaign wisely.  Sometimes you are better off selecting the less expensive keywords, especially if you are on a tight budget.  Some businesses even hire an individual who specializes in pay per click campaigns, often referred to as a pay per click consultant or something similar.

There are many experts that specialize in pay per click management.  They come with certain strategies, and also assess the needs of their clients.  They will then develop a pay per click campaign that focuses on the specifications of the client.

This is generally why big online businesses seek the expertise of a pay per click specialist to run their PPC ad campaign, because having the right plans can potentially generate large profits.  The more keywords used, the more likely the increase of customers clicking on your keywords that could lead them to your website.  There are also software you can purchase that will help you track down keyword listings for you; Google keyword Tool is one of them and it is free, but there are many more sophisticated ones that will generate better results, but usually cost money.

If you are running a business online, and you plan on running a pay per click campaign, it is best to purchase keywords that are very relevant or related to the theme of your business.  This way, people will know what they are getting, and don’t become confused with the content on your website.  The secret is to use keywords or key phrases that are search frequently, but cost less.

Here is a video training on setting up an adgroup (click on screen to start video)

The chances are, the longer people remain on your site, the more likely these prospects are to making a purchase.

But, you must first draw them in.

This is why many online marketers spend a large amount of money advertising, because they know that starting with the right campaign can get the ball rolling.

You should first start with doing keyword research for your pay per click campaign.  There are many pay per click search engines to select from.  The search engines that are not as popular, charge less for the same keywords that you would find on the larger, more popular pay per click search engines.

The great thing regarding pay per click campaigns is that you can reach anybody around the world.  Advertising online allows you to market globally.

Most pay per click search engines do require a monthly payment in exchange for their services.  If you fail to make the payments, your pay per click account will automatically be shutdown.  So, it is important to pay your monthly bills, so that your marketing efforts are not wasted.

The potential earnings that can be created by starting a pay per click campaign can be significant.  This is why so many online entrepreneurs are trying to get involved in using pay per click as their form of online advertising.  With the right keywords and keyphrases, as well as smart pay per click campaign management, online businesses are making more money more often.

For More Information Visit:  Profitable Pay Per Click Campaign

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PPC Online Advertising Techniques

Posted on 30. Dec, 2009 by admin.

PPC stands for Pay Per Click – a popular online advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC online advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC online advertising is all about bidding for the top or leading position on search engine results and listings. Online advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”).  Online advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC online advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

PPC online advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click online advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

• Get launched immediately. PPC online advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

• Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

• Widen your reach. PPC online advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

• Track your investment. PPC online advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

• Discount offers
• Testimonials
• Celebrity/famous endorsers
• Money-back guarantees
• Free trials or sample offers
• Freebies
• Reverse psychology
• Major benefits (“Lose weight”)
• Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC online advertising can be an effective marketing tool that will maximize the return on your investment.

To Learn More Visit ===> PPC Online Advertising Techniques

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